Il est très difficile de maintenir toute l’année des performances sur 脸书 Ads : toute stratégie s’essouffle, trop vite, par saturation d’audience, et il faut savoir s’organiser pour tester méthodiquement audiences, créas, angles, copies, etc. Découvrez des astuces et hacks pour optimiser les performances de vos 脸书 Ads et faire grandir votre business.
Pendant cette expérience, Jessy a mis en place une stratégie d’acquisition très performante basée uniquement sur la publicité 脸书. Résultat : 500k investis en 脸书 Ads pendant 24 mois et plus de 100 000 élèves formés.
Comment il répartit ses efforts à 70/30 entre campagnes “evergreen” et expérimentation Sa méthode pour scaler des campagnes en maintenant des bonnes performances Pourquoi il cible maintenant des audiences de plusieurs millions de personnes LA compétence indispensable pour quelqu’un qui se lance dans la publicité 脸书 …et plein d’autres choses
? Retour sur ses débuts en freelance et sur le meilleur moment pour se lancer ? Son rapport à l’argent et sa peur de ne pas en gagner assez ? Et l’éthique quand on choisit ses clients ? ? Les différentes étapes pour construire son positionnement ? ?quilibre vie pro – perso : un vrai sujet dont on ne parle jamais !
My approach – My approach – My approach – My approach – My approach – My approach –
My approach – My approach – My approach – My approach – My approach – My approach –
My approach – My approach – My approach – My approach – My approach – My approach –
01Give me a lot of context.
What’s your story? Your true mission? Your ambition?
What makes your product any different from the market’s?
How many people are dedicated to growth?
Are you VC-funded? Bootsrapped?
Do you already use 脸书 Ads? What’s your marketing mix?
What’s the toughest thing in your business?
How did you first hear about me?
02It’s a love story.I will make sure you are ready to grow…
you do have a proper marketing stack
a functional tracking system
at least one person available to make decisions on ad creatives angles according to your brand
the right mentality to grow (as experiments will become numerous)
an actionable plan based on a strong forecast and achievable KPIs
03I’m creative oriented.A lot of advertisers talk about audiences and bidding strategies. It’s the easy part of the framework. Experimenting tons of ad angles takes more efforts but sustains growth in a better and stronger way. In the end, people see ads. So let’s try not annoying them.
New strategies and/or creative specs on a weekly basis to discover and sustain performance
Operational work endorsed when expertise is required
My deep knowledge and culture in Education & B2B SaaS industries
1 Weekly big discussion
Weekly and monthly reports
Get advice for any Growth questions
Talk to me on Slack / WhatsApp (on business days)
Get access to my network (made of designers, engineers, traditional marketers)
do you qualify?do you qualify?
Partner
4 600 / month
New strategies and/or creative specs on a weekly basis to discover and sustain performance
Operational work endorsed when expertise is required
My deep knowledge and culture in Education & B2B SaaS industries
1 Weekly big discussion
Weekly and monthly reports
Get advice for any Growth questions
Talk to me on Slack / WhatsApp (on business days)
Get access to my network (made of designers, engineers, traditional marketers)
1 dedicated ad designer with 4 creatives per month (vid, img, car) declined for Feeds and Stories placements + copies that fit.
do you qualify?do you qualify?
What 英雄联盟比赛投注玩法
123
/10
Jessy a une grande connaissance du monde de la formation. Il est très orienté “ideation” et affine constamment sa méthodologie de lead-gen dans notre contexte de scale.
working together
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